Gain the skills, perspective, and experience you’ll need to shape the future of sport

Master of Sport Management (MSM)

Program Overview

Move industries of sport forward with a Master of Sport Management (MSM) from Colorado State University. The MSM prepares you for leadership in intercollegiate and professional athletics as well as recreational sport. Through a targeted interdisciplinary curriculum and direct professional experience, you can prepare for a career in the sport industry focusing on business development, sales, sport marketing, sport media and communications, facility and event management, community engagement, or sport law.

The MSM program welcomes students from diverse academic and professional backgrounds, from recent graduates to current professionals working as sport practitioners. Together, students explore the industries of sport and their own leadership abilities, focusing on values of selfless leadership, inclusive excellence, character and integrity, and globalization. In as little as 18 months, students develop the skills needed for success in sports leadership – strategic thinking, research interpretation, problem-solving, teamwork, and creativity.

Why CSU?

As a professional degree program within the College of Liberal Arts, Colorado State University’s Master of Sport Management offers a unique interdisciplinary curriculum that pushes beyond the basics of management. Through explorations of historical and modern perspectives, social responsibility, teamwork and collaboration, and cultural understanding, students prepare to lead in diverse professional settings and communities. Graduates of the MSM will be poised to lead within the sport industry, bringing diverse voices best suited to more fully advance the trajectory of sport industry worldwide.

CSU Canvas Stadium during a football game

Connect with the MSM

Program at a Glance


18+ months

Start Terms
Fall, Spring, and Summer (beginning Fall 2020)

32-36 (depending on specialization)

GRE Required?

Priority Application Deadlines
Fall: August 1
Spring: December 15
Summer: May 1

Degree Awarded
Master of Sport Management (MSM)

Program Details

The MSM is a professional degree that prepares students for leadership in sport industries. The program consists of

  • 14 credit hours of core classes,
  • 9-12 credit hours of specialization credits,
  • 4 credit hours of electives,
  • Internship (2-4 credit hours),
  • and Capstone project (2 credit hours).

Through carefully curated coursework and hands-on professional experiences, students prepare to move industries of sport forward.

Core Curriculum
  • SPMT 523: Sport Media
  • SPMT 533: Economics and Data Analytics in Sport
  • SPMT 536: Sport and Communities
  • SPMT 545: Sport Governance and Policy
  • SPMT 560: Sport Law
  • SPMT 562: Sport and Ethics
  • SPMT 572: Organizational Communication in Sport
  • SPMT 641: Sport Management Capstone
  • SPMT 687: Sport Management Internship
Ram emblem outside a sports office

Specializations & Electives

Students completing the sport management degree can select specializations and electives to focus their learning and develop skills in a specific field of the sports industry.

Business Foundations Specialization

The Business Foundations specialization provides students with a broad base of business knowledge, including marketing, finance, and business analysis. This track prepares students for a wide range of careers in sports business.

  • BUS 500: Business Systems and Process
  • BUS 601: Quantitative Business Analysis
  • BUS 614: Accounting Concepts
  • BUS 640: Financial Principles and Practice
  • BUS 655: Marketing Management

Sport Marketing Specialization

The Sport Marketing specialization develops students’ skills in marketing management, research, and strategy. This track prepares students for careers in marketing and promotions for sports organizations.

  • BUS 655: Marketing Management
  • BUS 656: Marketing Strategy and Planning
  • MKT 610: Qualitative Marketing Research Methods
  • MKT 621: Search Engine Marketing and Optimization
  • MKT 661: Consumer Behavior
  • MKT 662: Strategic Selling for Business Customers
  • MKT 667: Services Marketing Management


Sport management students can further customize their degree by choosing elective credits. These courses allow students to explore aspects of sport management outside their specialization or investigate current, relevant topics in sports administration.

  • SPMT 554: Sport and Environments
  • SPMT 561: Sport Facility & Event Management
  • MKT 568: Sport Marketing
  • SPMT 575: Risk Management in Sport
  • SPMT 592: Sport Management Seminar
  • SPMT 547: Contemporary Sport, Society and Globalization


Dr. Albert Bimper speaking at Ram Welcome in Moby Arena

Albert Y. Bimper, Ph.D.

Dr. Bimper is the founding director of the Sport Management Program at Colorado State University. He is an Associate Professor of Ethnic Studies and serves as an Assistant Vice President and Senior Associate Athletic Director at CSU. Dr. Bimper has garnered a vast array of valuable experiences leading into his academic and administrative careers, including competing as a Division-I collegiate student-athlete and professional football player and serving as a coach and mentor to student-athletes. These experiences have contributed to his passion to make an impact in the areas of sports and education.

Read more about Dr. Bimper

Career Opportunities

Graduates of the MSM at Colorado State University program will be prepared for leadership in recreational, intercollegiate, and professional sport. The multi-billion dollar sports industry is a growing sector of the global economy with opportunities for employment worldwide.

Student working for basketball team

Potential Career Pathways

  • Business Operations
  • Community Relations
  • Corporate Partnerships
  • Data and Analytics
  • Event Management
  • Facilities Management
  • Marketing
  • Media Relations
  • Sales

Possible Job Titles

  • Athletic Director
  • Communications Manager
  • Director of Business Development
  • Director of Community Engagement
  • Director of Facilities
  • Director of Marketing
  • Director of Operations
  • Director of Public Relations
  • Financial Analyst

Potential Employers

  • Major League Baseball (MLB)
  • Major League Soccer (MLS)
  • National Basketball Association (NBA)
  • Women’s National Basketball Association (WNBA)
  • National Football League (NFL)
  • National Hockey League (NHL)
  • Other professional sports leagues
  • S. Olympics
  • National Collegiate Athletics Association (NCAA) and member institutions
  • High school athletics
  • Community and recreational sport organizations

How to Apply

Priority Application Deadlines

Fall: August 1
Spring: December 15
Summer: May 1

Admission Requirements

The Master of Sport Management program requires the following materials when applying:

  1. Official transcripts from all previous universities attended
  2. Three letters of recommendation
  3. Statement of purpose (please explain how an MSM will help you reach your career goals)
  4. Current resume

Although not required, a candidate may use GRE scores to enhance the application. Send official electronic test scores using code 4075.

Application Process

Step 1: Submit the graduate school application online

Complete the Colorado State University online graduate application

  • Under "Select an application type," choose the term you would like to begin
  • Under "Program," choose Master of Sport Management (MSM)
  • As soon as you have completed the required information, submit your application. You do not need to wait for recommendations, scores, or transcripts to move your application forward.
Step 2: Upload application materials

Most documents can be uploaded by the applicant directly to the online application system. For documents that cannot be submitted through the application system, such as official transcripts and test scores, request the documents be sent to the Office of Admissions:

Graduate Admissions
Colorado State University – Office of Admissions
1062 Campus Delivery
Fort Collins, CO 80523-1062

Domestic Students: Electronic transcripts may be sent from your school through an official electronic transcript clearinghouse to

Step 3: Pay the application fee

Use a credit card to pay your application fee ($60 for domestic applicants, $70 for international applicants).

Application fees may be waived for military veterans and service members. Complete a fee waiver request if eligible.

Step 4: Check your status

Check your application status to make sure your application is complete and watch for updates. You will receive a confirmation email once your application is complete.

CSu Volleyball group huddle

Need help with your application?

Contact the Graduate School at or (970) 491-6909.