Associate Professor


  • Find Me On:

  • Role:

  • Position:

    • Associate Professor
  • Concentration:

    • Public relations, Public diplomacy, Issues and crisis communication, International public relations, CSR and reputation management, Social media
  • Department:

    • Journalism & Media Communication
  • Education:

    • Ph.D., Mass Communication, University of Florida
  • Curriculum Vitae:


Education:Ph.D., Mass Communication, University of Florida, Gainesville; M.A., Public Relations, Sogang University, Seoul; B.A., English Language and Literature, Sogang University, Seoul.

Professional experience:Public relations consultant; founder and CEO of KorCom Porter Novelli; consulted multinational firms in consumer, healthcare, corporate, finance and information technology, as well as nonprofit organizations including government and non-government organizations.

Research interests: Jangyul Kim is interested in these research areas: 1) application of communication and persuasion theories to public relations research and practices, 2) development of new public relations models and theories, and 3) test and elaboration of existing public relations theories. In addition, Dr. Kim is interested in expanding public relations research and practices to other areas such as public diplomacy and political communication.

Select Publications:

Kim, J. R. (in press). Application of issues and crisis management to public diplomacy. In S. Yang , G. Golan, & D. Kinsey (Eds.), Handbook of strategic public diplomacy. Wiley-Blackwell.

Kim, J. R., & Cha, H. (2013). The effect of public relations and corporate reputation on return on investment. Asia Pacific Public Relations Journal, 14 (1&2), 107-130.

Kim, J.-N., Ni, L., Kim, S-H., & Kim, J. R. (2012). What makes people hot: Applying the situational theory of problem solving to hot-issue publics. Journal of Public Relations Research, 24, 144-164.

Kim, J. R., & Kim, J.-N. (2010). A theoretical perspective on fear as an organizational motivator for initiating public relations activities. Public Relations Review, 36, 184-186.

Cha, H., Song, Y., & Kim, J. (2010). Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations. Public Relations Review, 36, 289-291.

Kim, J. R. (2009). An experimental test of public relations messages: Sidedness, and corporate goodwill and trustworthiness. Koln, Germany: Lambert Academic Publishing.

Choi, Y., & Kim, J. (2009). Understanding health information channel use with education and self-efficacy for health information, Korean Journal of Advertising and Public Relations, 11(2), 193-212.

Kim, Y., Cha, H., & Kim, J. (2008). Developing a crisis management index: Applications in South Korea. Journal of Public Relations Research, 20(3), 328-355.

Kim, J., & Shin, H. (2008). How an issue in cyberspace shifts to the real world: Three-stage cyber-issue diffusion (CID) model. Journal of Cybercommunication Academic Society, 25(2), 5-32.

Ki, E., & Kim. J. (2008). How Viagra has been framed since its launch: A framing analysis of major newspapers in South Korea and the USA. The Open Communication Journal, v.2, 108-116.



First Generation Story



  • JTC354 Crisis Communication

  • JTC373 Digital Promotion Management