Phone: (970) 491-6463
Office: C-216 Clark Bldg.
Office Hours: Tuesdays and Thursdays 11 to noon, and by appointment
- health communication
- public understanding of science
- media effects (particularly on children)
- quantitative research methods
- specialized magazine writing
- technical and specialized editing
Department: Environmental Affairs and Journalism & Media Communication
Dr. Long's research interests are in health and science communication. In health communication, she is interested in the use of messages to encourage attitudinal and behavioral change. She also studies the role of media in shaping people's health attitudes and behaviors. In science communication, she studies the effects of media portrayals of science and scientists on people's attitudes toward science. Recent work has focused on media influences on adolescents' attitudes toward science careers.
Her research has been published in Science Communication, Tobacco Control, Journal of Studies on Alcohol, Journal of Health Communication, Journal of Communication, Mass Communication and Society, Public Understanding of Science, among others. She has been PI or co-PI on grants from the National Institutes of Health, National Science Foundation, Colorado Tobacco Research Program, among others. Her professional experience includes being a technical writer/editor in aerospace and engineering, and a writer in the public affairs office for a hospital and clinics.
Dr. Long is also a professor in the Colorado School of Public Health; a member of CSU's Partnership for Air Quality, Climate, and Health; and a Fellow in the American Association for the Advancement of Science.
Rouner, D., Long, M., Bubar, R., Vernon, I., & Aungie, B. (2015). Communication about sexually transmitted infections among rural and urban Native American youth. The Howard Journal of Communications, 26(2), 172-192.
Bubar, R., Rouner, D., Vernon, I. S., Long, M., & Aungie, B. (2015). Rap about clap: A qualitative study of American Indian youth and STDs/STIs. American Indian Culture and Research, 39(2), 53-67.
Lee, C-J., Long, M., Slater, M. D., & Song, W. (2014). Comparing local TV news with national TV news in cancer coverage: An exploratory content analysis. Journal of Health Communication, 19(12), 1330-1342.
Boiarsky, G., Rouner, D., & Long, M. (2013). Effects of responsibility attribution and message source on young adults health attitudes and behaviors. Journal of Health Communication, 18(7):881-894.
Steinke, J., Applegate, B., Lapinski, M., Ryan,L., & Long, M. (2012). Gender differences in adolescents wishful identification with scientist characters on television. Science Communication, 34(2):163-199.
Long, M., Steinke, J., Applegate, B., Knight Lapinski, M., Johnson, M. J., & Ghosh, S. (2010). Portrayals of male and female scientists in televised programs popular among middle school-age children. Science Communication, 32:356-382.
Slater, M. D., Long, M., Bettinghaus, E. P., & Reineke, J. B. (2008). News coverage of cancer in the U.S.: A national sample of newspapers, television and magazines. Journal of Health Communication, 13:523-537.
Long, M., Slater, M. D., & Lysengen, L. (2006). U.S. media coverage of tobacco-control issues. Tobacco Control, 15:367-372.
Slater, M. D., Long, M., & Ford, V. (2006). Alcohol and illegal drugs, violent crime, and accidents in U.S. local and national news. Journal of Studies on Alcohol, 67:904-910.
Slater, M. D., Rouner, D., & Long, M. (2006). Television dramas and support for controversial public policies: Effects and mechanisms. Journal of Communication, 56(2):235-252.
Long, M., Slater, M. D., Boiarsky, G., Stapel, L., & Keefe, T. (2005). Obtaining a nationally representative sample of local news media outlets. Mass Communication and Society, 8:299-322.
Long, M., Boiarsky, G., & Thayer, G. (2001). Gender and racial counter-stereotypes in science education television: A content analysis. Public Understanding of Science, 10:255-269.
Long, M. (1995). Scientific explanation in U.S. newspaper science stories. Public Understanding of Science, 4(2), 119-130.
Ph.D., Mass Communications, University of Wisconsin-Madison