Associate Professor

About

Biography

Dr. Yeunjae Lee is an Associate Professor of Public Relations and Strategic Communication at Colorado State University. Her research focuses on strategic internal communication, with particular attention to how communication among organizations, leaders, employees, and publics shapes trust, relationships, and communicative behavior, as well as the growing role of digital technologies such as social media and generative AI. She has led several grant-funded projects examining strategic communication in the context of social, environmental, and organizational issues and crises, including sustainability, social justice, and public health.

Dr. Lee’s scholarship includes more than 70 peer-reviewed journal articles published in leading journals, including Communication Monographs, Communication Research, Journal of Public Relations Research, Journalism & Mass Communication Quarterly, Journal of Business Research, Journal of Business Ethics, and Public Relations Review, among others. Her research has also received more than 20 top paper and research awards and other recognitions from national and international communication associations and conferences. She is the author or co-author of several books on strategic communication, leadership, and social advocacy.

 

Publications

Selected Publications: Google Scholar

Books

Lee, Y., Li, J., & Tao, W. (2026). Strategic Communication for Corporate Social Advocacy (CSA). Palgrave Macmillan.

Lee, Y. J., & Yue, C. A. (2025). Strategic CEO Communication. Routledge.

Journal Articles

Lee, Y., Tao, W., Li, J., & Yoon, D. (2025). Drivers of Employee Engagement with Organizational Diversity: The Power of Strategic Internal Communication. Public Relations Review

Lee, Y., Yoon, D., & Yue, A. (2025). The Value of CEO Communication on Social Media for Internal Relationship Management and Employees’ Social Media Engagement. Internet Research

Lee, Y., Dong, E., & Sun, R. (2024). The power of internal communication for environmental sustainability in promoting employee’s pro-environmental behaviors. Journal of Public Relations Research

Lee, Y., Li, J., Tao, W., & Ma, X. (2024). Toward an authentic corporate social advocacy (CSA): An internal perspective of BLM advocacy. Public Relations Review

Lee, Y. (2023). ICT use, internal communication satisfaction, and engagement of working-from-home employees: The moderating role of affiliative tendency. Computers in Human Behavior, 138, 107472.

Lee, Y. (2022). The rise of internal activism: Motivations of employees’ responses to organizational crisis. Journal of Public Relations Research, 33(5), 387-406.