Assistant Professor in Public Relations and Strategic Communication

About

  • Office Hours:

    TUE & THU 10:00 a.m. - 11:00 a.m.

  • Role:

    Faculty

  • Position:

    • Assistant Professor in Public Relations and Strategic Communication

  • Concentration:

    • Public relations, Corporate social responsibility, Consumer behavior, Co-creation, Dialogue

  • Department:

    • Journalism & Media Communication

  • Education:

    • Ph.D. in Mass Communication, Indiana University
    • M.A. in Mass Communication, University of Florida

Biography

Young Eun Park (Ph.D., Indiana University) is an assistant professor and teaches public relations, campaigns, and research methods in the Department of Journalism and Media Communication at Colorado State University. Her research focuses on corporate social responsibility (CSR), in particular, the crowdsourcing and co-creation of ethical initiatives. She also examines public relationships with organizations, communication effectiveness, dialogue, and consumer behavior. Her research has been published in peer-reviewed journals including Journal of Public Relations Research, Journal of Mass Communication Quarterly, Journal of Communication Management, Journal of Marketing Communications, Environmental Communication and Public Relations Review (forthcoming), among others.

 

Dr. Park has received numerous awards for her research, including Top Research Paper Awards from major international conferences in her field including International Communication Association (ICA) and International Public Relations Research Conference (IPRRC) and research grants from Association for Education in Journalism and Mass Communication (AEJMC), and others.

 

She holds a Ph.D. in mass communication from Indiana University, an M.A. in mass communication with an emphasis in public relations from University of Florida, and a B.A. in public relations and advertising from Sookmyung Women’s University, Korea.

 

Previously, she worked as a public relations consultant for Prain Global, one of the largest independent public relations firms in Korea.

Publications

Recent Refereed Journal Articles:

Park, Y. E. (Forthcoming). Communicating corporate social responsibility: The effects of CSR-certified seal on public perceptions and intentions to support. Asian Journal of Public Relations, 3(1), 15-31. 

 

Park, Y. E. & Kang, M. (Forthcoming). When crowdsourcing in CSR leads to dialogic communication: The effects of trust and distrust. Public Relations Review.

 

Browning, N., Yang, S-U., Park, Y. E., Lee, E., & Kim, T. (2019). Do ethics matter? Investigating donor responses to primary and tertiary ethical violations. Journal of Mass Communication Quarterly. Advanced online publication. https://doi.org/10.1177/1077699019835903

 

Park, Y. E., Son, H., Yang, Y-U., & Lee, J. K. (2019). A good company gone bad: An examination of corporate social responsibility agenda-building in times of corporate crisis using machine learning techniques. Journal of Communication Management, 23(1), 31-51. https://doi.org/10.1108/JCOM-11-2017-0132

 

Rim, H. Park, Y. E., & Song, D. (2018). Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing. Journal of Marketing Communications. Advanced online publication. https://doi.org/10.1080/13527266.2018.1523216

 

Comfort, S. E., & Park, Y. E. (2018). On the field of environmental communication: A systematic review of the peer-reviewed literature. Environmental Communication, 12(7),  862- 875. https://doi.org/10.1080/17524032.2018.1514315

 

Kang, M. & Park, Y. E. (2017). Exploring trust and distrust as conceptually and empirically distinct constructs: Association with symmetrical communication and public engagement across four pairings of trust and distrust. Journal of Public Relations Research 28(2-3), 114-135. https://doi.org/10.1080/1062726X.2017.1337579

 

Invited Chapters in Books:

 

Park, Y. E. & Dodd, M. D. (2016). The historical development of corporate social responsibility as a strategic function of public relations. In B. R. Brunner (Ed.), The Moral Compass of Public Relations. New York, NY: Routledge.