Matthew Bray

Contact Information

Email: mattbray31t@gmail.com

Office: Clark C-223

Office Hours: By Appointment

Role: Student

Position: Graduate Teaching Assistant

Biography

Research interests include advertising, consumer perception and attitude, persuasive message processing, and nostalgic advertising tropes. Currently researching nostalgic advertising, in conjunction with product involvement, and resultant outcomes related to message processing (attitude toward ad, brand, and purchase intent).