Instructor

About

  • Website:

    https://github.com/hyunsangson
  • Office Hours:

    M, W, F 14:00 - 14:50
  • Role:

    Faculty
  • Position:

    • Instructor
  • Concentration:

    • Advertising, Digital Marketing, Online Consumer Behavior
  • Department:

    • Journalism & Media Communication
  • Education:

    • Ph.D Candidate in Advertising, University of Texas at Austin

Biography

Hyunsang Son (SON) is an instructor at Colorado State University. His primary research interest is investigating the dynamics in user-generated content (UGC) in the online environment, surrounding brands, products or services, and understanding its implications for marketing strategy.