Office Hours:M, W, F 14:00 - 14:50
- Advertising, Digital Marketing, Online Consumer Behavior
- Journalism & Media Communication
- Ph.D Candidate in Advertising, University of Texas at Austin
Hyunsang Son (SON) is an instructor at Colorado State University. His primary research interest is investigating the dynamics in user-generated content (UGC) in the online environment, surrounding brands, products or services, and understanding its implications for marketing strategy.